Got customers? Then you’re perfectly positioned to grow your business with one of the easiest, low-cost marketing strategies available—leveraging your customer database. If you’ve ever said, “I wish I had 100 more customers just like X,” then you intuitively understand the principle of database marketing. If it’s true that it’s 10 times easier to sell a current customer than to find a new one, and if 20% of your customers generate 80% of your sales, why wouldn’t you do everything in your power to squeeze every drop of business from those who already love you, then leverage their happiness into referrals business and new affiliates that doesn’t cost you a dime? Aviva shows you the 3 components of the perfect database, 6 segments of untapped business most business owners and salespeople overlook, and how to use RFM (the direct marketer's secret weapon) to boost business.